Vivian Graf Knitwear Design and Designer Labels

One universe, many nuances: Within just four years, Vivian Graf has become one of Zurich’s top fashion addresses. What’s the story?

Before launching her own label in 2014, the swiss designer Vivian Graf worked with international brands like Doo.ri, VPL and Haute Hippie in New York and LaLa Berlin in the German capital. For inspiration, she seeks out the worlds of art, architecture and photography – no wonder then, that every thread is put to use and transformed into interesting patterns. The results are high-end pieces that capture the zeitgeist.

Since the end of 2016, Vivian has been promoting her own collection in Niederdorf alongside those of up-and-coming labels. At every turn, customers are invited to discover something new. Not only because of the knitwear collection’s ethical production and the fine yarns from Italy.

Most of all, Vivian Graf likes to present a select mix of brands from around the world. Especially, though, up-and-coming designers; those that stand out with especially high-end collections. Her idols? The indie boutiques of New York or L.A., where the designer likes to get some of her own shopping done ­– especially while she lived in the US.

1 | 6

Today, you’ll find original and unique designer wares glittering away in Vivian’s universe, including pieces by Dailymehkong, Nanushka and Miista. No more mainstream!

For the new season, exotic and graphic accents set the tone in the small, charming boutique. My favourite discovery? The crème-coloured knit jumper, with an unmatchable aesthetic… Oh là là. What a unique find!

Those looking for more than high-end fashion will find something in the assortment of decorative home items and lifestyle products. The fastest route to Vivian Graf is online, the second-fastest is a direct visit to her shop in the heart of Zurich.