LOLA | FRED Relaxation Oasis

The Europaallee directly at Zurich’s Main Station exudes a big city feel. And exactly at number 5, between modern business and corporate firms, there is a haven for the very busy, allowing one to shift down a gear. At LOLA / FRED one can equally indulge in two ways: attend a yoga class, such as the Candlelight Yin, or - with the sign and anticipation of the warm season to come - you can treat yourself to the bright green overalls from the upcoming summer collection.

The Yoga Studio is also the flagship store of LOLA / FRED. To make both possible, the owners Susanne and Jasmin have devised a little magic and installed a device with wire cables. This enables them to raise the clothes racks up to the ceiling once the yoga class begins. Then the lights are dimmed and the mats are laid out on the 200m2 floor space. After the lesson, the curtains are drawn and the clothes lowered to within easy reach and the seven-meter-high space is a shop again. It’s worthwhile to stop by here just to observe the transformation.

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Susanne and Jasmin know each other from their previous jobs at American Airlines. Susanne was in marketing, Jasmin in sales. But both women yearned to try something new, combining their passion for fashion and yoga under one roof. Now they have been in the Europaallee for three years, providing yoga classes three times a day and selling sustainable fashion that neither slips or constricts while practicing yoga. Wherever possible, the two Zurich girls work with local designers. The whole philosophy fits perfectly with yoga. So in April, with the delivery of the new collection, I shall procure the already mentioned green overalls to wear on the yoga mat - but also at home, on the beach, and for going out in.

Ana Maria Haldimann

Guest Author Zurich