Anderswo Between Zurich and Los Angeles

Looking for the perfect shirt? The basic piece that suits everything, is high quality made and not of the tedious 0815-cut? Then, with Jacqueline Marty and Karin Müller, you've come to the right place. Customers even drive from neighboring cantons to Wildbachstrasse 17 in Zurich's Seefeld to procure 'American Vintage' shirts or 'Anine Bing's' green parka from Los Angeles. If a shirt is no longer available in a size, there's no problem. It's simply reordered and two weeks later the customer has the desired piece at hand.

"Even the studded boots by 'Anine Bing' are a coveted must-have or her lingerie line," explains Karin Müller and is interrupted by two young women that have come in precisely for 'Anine Bing' undergarments. The young customers' eyes begin to radiate, as Karin shows them the upper body pieces in white, and black, as well as the bright coral pink panties in animal print. Yes, such lingerie may, or should even at times, be revealed under a shirt, I'm thinking.

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At ANDERSWO, not only the latest California trends can be sourced, but young Swiss labels also belong to the range. For example, the light gray sweatshirts from Zurich label 'De mes amis'. I'd combine this cuddlesome piece best with jeans from 'Denham', together with rivet boots by 'Anine Bing', and a pair of sunglasses from the Italian label 'Kyme'. My look would be perfect. "How about a bracelet from McDaniel?" asks Jacqueline. True, this piece of jewelry you can never have enough of and in combination with the gold bracelets from "Belle by Annabelle" they look much nicer.

Conclusion: The concept store is a jewelry box full of gems that are clearly presented. Calmly and with sincere advice Karin and Jacqueline are at my side. So I can certainly find the perfect gift for a loved one or something for myself, which I can long enjoy.

Contributed by Ana Maria Haldimann, style-expert at Blick-Gruppe.

Ana Maria Haldimann

Guest Author Zurich