Pregenzer Fashion Store Beautiful fashion in beautiful rooms

The shop is an eye-catcher even from the outside: an old Viennese building with high-arched windows that make you want to stop every time. The reason is the fashion dolls stylishly dressed by Jutta Pregenzer and the smart accessories draped around them.

Jutta Pregenzer is a fashion designer and owner of the Pregenzer Fashion Store in the fourth district. The interior of her shop is purist and pleasantly understated. The focus is on the fashion, which seems to float on simple clothes rails.

In addition to her own Pregenzer fashion line, which is characterised by minimalist cuts and unique fabrics, the Pregenzer Fashion Store stocks selected pieces from well-known and lesser-known brands. There are also Italian leather shoes, handbags and - in a glass display case - fragrances, candles and jewellery.

In all this, Jutta Pregenzer emphasises durable materials, high-quality workmanship, timeless design and unusual details. The advice is expert and friendly. You can browse at your leisure, make an appointment for a personal style consultation outside opening hours or - if the shop is closed - enjoy the beautifully decorated shop windows.

Verena Carola Mayer

Author Vienna and Berlin