Purple Phoenix Selected Favorites

After 20 years of managing a fashion agency and opening up his first store in Düsseldorf, Lutz Beermann decided to add the Berlin branch Purple Phoenix in 2000. Ever since, this little store has been able to present an outstanding range of labels that's otherwise hard to find in Berlin.

With an exceptional sense for texture and tailoring, Beermann continuously chooses the most beautiful pieces from collections by designers like Helmut Lang, Aspesi, Joseph, Kolden Goose and See by Chloé to dress "every kind of woman". With his trained, and highly gifted, eye he creates exciting mixtures that combine renowned designers with up-and-coming names like Veronique Leroy or Sofie d'Hoore. His favorite of the moment is poetic label Massimo Alba.

Accessories, like Vienna manufacture Mühlbauer's hats that look back on to a century long tradition, or scarfs by Faliero Sarti further enhance the assortment with whimsical details. Choosing a piece at Purple Phoenix is practically impossible as you'll find one favorite hanging right next to another. Definitely one of my most beloved shopping destinations!

Constanze Hallensleben

Founder Creme Guides